What Is an OTT Platform? What Are the Benefits of OTT platform?

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During this pandemic situation, we have seen an unpredictable rise in OTT platform usage. OTT platform fulfill viewers request and provide services on subscription bases.

What is OTT Platform?

The term OTT refers to over-the-top media services. OTT offers viewers streaming media services via the internet. Considering the services, no cable connection or broadcast needed for OTT to use.

The term OTT is similar to SVoD (Subscription-based Video-on-demand) services.

How OTT does provide media to the viewers?

In OTT platform, OTT is the base and provider. While broadcasting through OTT, any media content is delivered through the internet without the involvement of the operator. OTT provides third party media to the end-user, simply transferring IP packets to ISP.

Famous OTT platforms worldwide:

  • Netflix
  • Amazon prime Video
  • Hotstar
  • Hulu
  • CBS All Access

1. Netflix

Netflix is a US-based Video streaming company. Netflix is available in most countries and providing OTT player services on subscription bases. Netflix is an advertising-free OTT service in India currently.

Also, the current pandemic situation have turned viewers towards the OTT platforms for better entertainment.

Netflix is available on Android, iOS, web, PlayStation, SmartTVs and much more.

From 2012, Netflix is playing an active role as producer and distributor for films and television series, and it offers a variety of content through Netflix Original in its online library.

2. Amazon Prime Video

The E-commerce giant Amazon launched their own OTT platform to overcome their competitors in this firm. Amazon Prime Video is An American InAmazon Prime Video offers movies and TV shows just like the others.

In the US, UK, Germany and other territories, Prime video is accessible through a video-only membership, and does not require a full prime membership.

Amazon Prime Video supports video streaming up to 4K(UHD) and High Dynamic Range(HDR) depending on the device capability.

Amazon prime video is available on Amazon FireTV Stick, Android, iOS, web, PlayStation, SmartTV and more.

3. Hotstar

Hotstar is a star network product. Hotstar, was acquired by The Walt Disney Company in 2019, as part of its acquisition of their U.S. parent company 21st Century Fox.

Hotstar is the only platform where the best TV shows, movies, live sports and events from around the globe are available on a single platform. Hotstar is the only OTT platform with the partnership with the top global studios like HBO and FOX.

Also, Hotstar is the only video-streaming platform which offers live streaming of Indian Premier League (IPL) matches every year.

From the reports of march 2020, Disney+ Hostar have at least 300 Million active users.

4. Hulu

Hulu is an American SVoD (Subscription-based Video On Demand) service majority-owned by Walt Disney. Hulu subscription services firstly launched with its Hulu Plus subscription.

Hulu is a different OTT platform from others. If the user wants early access to some media, going air on television in the next 30 days user can go for Hulu.

Hulu is an ad-supported model providing basic services at very cheap prices.

Hulu can be accessed from Android-iPhone devices, android TV, Fire TV, Firestick, Chromecast, Echo Show and many more.

5. CBS All access

CBS is an American commercial broadcast television and radio network. CBS (Columbia Broadcasting System) is property of ViacomCBS. CBS is also famous as ‘eye network’ referring its company logo.

CBS made one of the earliest entry in the streaming arena. Also, the company launched all access in October 2014, quite early before other OTT platforms.

CBS offers original content, newly aired content, and also content from CBS’s library.

CBS All Access is accessible through Apple TV, Android TV, iPhones, Android Phones, XBOX, Chrome cast, and many more other devices.

These are the famous OTT platforms worldwide. People worldwide prefer these services over traditional TV. Also, OTT platform have their benefits to go for.

Benefits of OTT platforms

1. Connectivity:

OTT platforms are easy to use. OTT platforms requires only minimal things to access. It requires only a stable internet connection and a device like Mobile Phone or PC.

2. Cost Friendly

OTT platforms are Cost Friendly in compare to the Traditional TV connection. The content you can get on TV cable for a premium costly package is accessible on OTT for minimal prices

3. Convenience

Currently, SVoD is providing media services on a better aspect than the Cable TV services. OTT platforms allows you to access your favourite media content whenever, wherever and as often as you want.

Also, considering physical requirements for cable TV based on location, OTT allows freedom over geographic location. It can be accessed from anywhere by just logging into your streaming service account.

4. Variety content

Through VOD service, one can access hundreds and thousands of movies and shows. Also including, news, sports, kids content and many more. Thanks to OTT, users can watch and enjoy most content from other countries.

5.Device:

As mentioned above, OTT provides you with media services anytime and anywhere. You can enjoy your favourite shows anywhere, thanks to VOD services.

Also, it supports connection with digital devices like Android TV and many devices so, you can enjoy your media on that too.

Conclusion

Now we can clearly say that OTT is the future of media content delivery and also a convenient replacement for the TV Cable.

But, if you’re a TV network owner or broadcaster, no need to worry. With iMOBDEV, you can expand into OTT services and deliver content easily. iMOBDEV can help you deliver live media and deliver stuff by developing related mobile and web apps.

Also, you can increase your business growth by entering into OTT services. You can get younger, educated and wealthier audience, already eager to pay for your services.

If you’re thinking of starting your own streaming media platform or services, iMOBDEV welcomes your idea and will help you to evaluate. With more than 11 years of experience, we will help you to start and build your empire.

Contact us now, one of our customer representatives will shortly connect with you.

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