Top 10 topics to know all about SEO – Part 2

SEO Search Engine Optimization, a subject itself carries excitement and curiosity when you start implementing techniques. We have traveled through the most basic and beginning piece of SEO in the previous article. It’s very crucial to experience before you fix it. Let’s get to know how SEO should start for a project to get top rankings on Google search engine.

The website structure is all about to follow a proper protocol, as per Google terms & conditions. A sequence of HTML tags like <h1> to <h6> should be in precise order. Mostly Google crawls the H1 tag’s description first so it’s an initial step for website structure. A proper sequence of the H1 to H6 tags will directly affect website ranking as well.

• Proper Coding

As per W3 validation protocols, all the HTML tags should close properly. An error/bug will check by google crawler then a website strength would show the lower result in recognition. You can check your website validations on; https://validator.w3.org/

• URL Structure

To identify service or product URL structure is defined. For example, https://www.imobdevtech.com/Services/internet-marketing This URL shows a proper structure as it identifies that imobdevtech is the company name who providing internet marketing services.

Wrong URL structure like; https://www.imobdevtech.com/Services/internet/ See that the above URL will misguide to the searchers. As if they were looking for internet data service, but the perception is to provide internet marketing service. So be clear with URL structure. As we have discussed in our blog that why (SEO friendly) URL structure required.

Internal link helps users to get more information related to concern search. It will raise users’ engagement ratio and reduce bounce rate. In the end, conversion ration increases with the internal linking strategy.

Keywords are being searched by users who find a solution to some problem or find a product. Keywords are the main action while searching for anything you need a VERB. What to write in the search box, that you need to think. It totally depends on the users, what they’re looking for.

How can we select the right keyword? The right keyword is just around us. We make sure what is happening here and there, what kind of words people use to search.

A user or SEO learner both has to learn about keyword types. There are many ways to recognize keywords, and that term named as a global-local keyword, long-tail – head terms keyword, and evergreen – topical keyword.

Where to include keywords on your webpage? The keywords can be stuff in URLs, Title tags, Meta Description, static content, image name, and the most visible content like blog headings.

Google founders Larry Page and Sergey Brin said that “useful and relevant content always results in a fraction of seconds.” Your website will optimize based on content, so content is very relevant.

We’re in talks for SEO, and not addressing an essential element like Content which is known as King in Search Engine Optimization. Content is King has always spread, and you must read or hear somewhere by someone. It is significant to adjust keywords in the content to reach the right audiences.

As we have discussed a future of search is a verb only. So, we can get an idea that keyword is more important in that case. To search something, a user required a verb or a keyword.

Audience Centric and Content-Centric both are types where content-centric requires to create content and find the audiences where audience-centric requires to identify audiences what they are looking for and then required to create content.

The title tag, Meta Description, and URL are the steps to optimize. While content is optimized, it will improve visibility.

Link Building plays a vital role in SEO. Having proper backlinks from the several networks hold your position in the digital platform. There are several methods to get a backlink in the network.

Internal link and external link is a kind of link types. An internal link which found on text, image or button and that leads to one webpage to another one. The external link will lead to another domain from the same service or relevant. Quality content on the website will create a natural link.

Google Business Page plays a crucial role when we start applying Local SEO activity. Google business page is also known as the NAP – Name Address Phone number.

75% leads generate through Google Business Page. If you’re targetting local areas in keywords like Mobile app development company (region, city, country), then you must implement/create Google business page. We will help you if you comment below the article.

We have committed for the top 10 things to know all about SEO, here we present SEO part 2 for you all. However, SEO itself a subject to monetize it’s strategy dynamically. So we have considered sharing the SEO fundamentals with tips and tricks to implement on your own. If you plan for developing your website with SEO support, then better contact iMOBDEV for SEO services and digital marketing services in India & the USA. We do love to hear from you about your next assignment for website marketing with the original & fundamental strategies by our best SEO practitioner.