Search Engine Optimization is about to increase your website results on SERP with organic search. To get top visibility in Search Engine Result Page, one must need to get these three things; what kind of content people search or need, how search engines work, and how to optimize the website.
SEO era of the 90s and current update
SEO termed as Search Engine Optimization officially. There were other phrases used as a search engine placement, search engine ranking, website promotion, and many more. A term itself defined misconception in terms of optimizing engine, but the fact is your website is going to optimize not the search engine. As the industry has preferred the term Search Engine Optimization since years, and now so it will remain the same for the foreseeable future.
The websites rank on the top in the search engine because of the accurate crawled and indexed by well-designed algorithms. Google has introduced algorithms named Panda, Penguin, and Hummingbird. These algorithms have a tremendous impact on SEO in 2011-12, and still, it goes on. Panda algorithm was periodically updated to remove low-quality content and became a main algorithm of Google in 2019. Google wanted to give a faster result and better place natural queries for conversational search and voice search (due to mobile usage increased). Hummingbird is the new algorithm designed for a new era in 2013.
What is SEO?
There is not a single definition of SEO. Several SEO practitioners have a different description for search engine optimization.
SEO is all about a user gets the accurate information at the right moment with highly recommended and show on the top 10 results by the search engine like Google.
SEO is a process to get the top rank of an existing website which is search by users in any search engine like Google, Yahoo, Bing, other search engines, and they get benefited. Nowadays, the world is connecting with IoT technology and users being in search with such keyword to get information from a search engine, to become that search for users is required SEO.
— iMOBDEV Technologies (@iMOBDEVTech) September 16, 2019
What to search? Why search?
Having some hurdles or suffering difficulty in life is a normal circumstance. People used to visit search engines on the internet and write the problem to get resolved with several results.
For ex. the searches would like booking a hotel, finding a location, online shopping, these verbs in search to get a solution from Search Engine.
A well-said quote by Bill Gates ‘The future of search is a Verb’.
In the present era, a search is not limited to a particular device or phone. It fluctuates from device to device like a smartwatch, smart appliances, tablets, Bluetooth, and other IoT products. A consumer journey never stops at the search box and going on.
As technology evolves, the search will remain the same. So the search is as important as questions or problems arisen.
Best Search Engines to know about
In the beginning, we understood the meaning of SEO, what is search, what to search, why search and history. Now let’s get to know how many search engines reside on the internet? Most popular search engines are Google, Facebook, YouTube, Baidu, Yandex, Amazon, and Bing. These search engines are the world’s best and most prominent search engines.
Google and YouTube are the top 2 search engines in demand and founded the highest traffic ratio in case of search. Google was rejected with a reason for bad business calls, but now Google’s parent company Alphabet worth is $650 billion. 1.5 billion users logged in on YouTube per month and feed 1 billion hours of video per day to users.
Before enhanced the online shopping, Amazon had started with selling books online. Later in 1999, other online shopping stuff was attached. Latest search level reaches high on Amazon for online shopping instead of Google Search Engine. As well as Facebook has used by students since it has launched. Later on, Facebook gave business opportunities and advertising market access for those who can lead to doing trade from home or anywhere.
Bundle of Myths for SEO
Links and content both have an influential connection. For that matter, excellent content without links could not gain visibility. A very wrong myth for Duplicate content is a penalty. Google has a duplicate content filter. It will rank the only one which is ranking, and other copied content or a piece will not rank. Is Social Media helps you to get rank? Social media helps you to get larger visibility, not rank. That visibility facilitates to connect with you. Organic search has no concern with PPC. It’s wrong to predict that buying Google Ads will give you organic ranking. No. Never. Google is not using Artificial Intelligence for algorithms. The RankBrain is the only algorithm which using AI.
SEO is all about showing your website or mobile application visibility in top rank with following protocols designed by Google or related search engines. SEO is a broad subject to explore and expected multiple chapters to report. Here we stared with history and fundamental knowledge about SEO and digital platform. There are several points to be in the discussion among all we have portrayed 5 of them here in the article. SEO part – 2 will publish soon, and it will bring more thrills for SEO enthusiasts. One can implement a few tips from the same.