In 1977, Search Engine Optimization (SEO) concept & implementation occurred by Google. SEO strategies for earning the top rank of website keywords on Google were very comfortable and lighter in the beginning than the today’s SEO strategies. It was the time where enough link building activities get your website keywords on top rankings at Google Search Engine Result Page.
What is link building? How does it work for Google Search Engine? Link Building was the easiest way to get website keywords rank on top of the SERPs, and known as Link building.
On-Page Optimization has become very important because of molested original backlinks. Google had faced many problems when filtering backlinks/dead links. Google was suffering some issues like indexing the Off-Page activities. There were submissions or published content along with URL that expires within a few days and Google couldn’t crawl the same URL again an error occurred, those circumstances forced Google to design such protocols to follow by the internet patrons. Here On-Page SEO came in the role, and SEO strategists get to focus on a systematic approach by Google to obtain the website rank in a precise manner.
Off-Page activities are good at one level where SEO people need to submit only quality backlinks, and researched content should be published. Honestly, On-Page and Off-Page both are equally the same. Considering Off-Page specific activities like guest posts, article submissions, video marketing, directory submissions are the most in demand for generating quality backlinks. You can consider domain authority, page authority and website content for generating quality backlinks. Off-Page activities are useful for improving the user-friendliness of your website, and it raises website credibility too.