The Role of Email Marketing in e Commerce

Email marketing is a surefire way to boost e-Commerce revenue, as well as potential for a big profit. Depending on the market saturation of the niche that the online store operates in, and e-Commerce business owner can expect to at least double their income through the utilization of email marketing strategies.

If your e-Commerce hasn’t already integrated with an email marketing platform, you haven’t unlocked the full potential for great profits online. Email marketing is essentially a funnel for billions of internet users that are likely to buy from you. And it is my pleasure to share with you how to scale your e-Commerce website. Let’s break it down.

Email marketing is the core of virtually every business model online. It grows businesses exponentially and allows them to do things that have never been done before.

The main benefit of this incredible marketing strategy is that the business owner gets lifelong access to the customers 100% free and at any time. There are absolutely no restrictions on when or how you can engage with your email subscribers.

This also allows the business owner to follow up with buyers with no filter whatsoever for up-selling – and all for free.

Let’s say we built an online outdoor gear e-Commerce store and that we want to attract potential customers who are interested in camping, survival, and outdoor exertions. After we obtain a potential customer’s email address through our very appealing and value-giving opt-in page, we must send emails that can influence the buying decision.

And it is our duty to ensure we don’t send any “spam” or overly salesy email letters that never get read and only get deleted. The goal is to get the receiver to actually want to open our emails. In other words, we have to get them to trust us, like us and know who we are.

All we have to do is to simply send – let’s call the potential customer Eva – Eva valuable information relevant to outdoor activities. Throughout the week, and every other day, we can send Eva emails that contain how-to guides, tips, and tricks that contribute to a better outdoor experience such as instructions on pitching a tent or even hunting.

As a result, Eva learns about us, likes us because we’ve provided a lot of value, and trusts us because we contributed to her interests. Once this has established, we have succeeded in INFLUENCING Eva to buy straight from our online outdoor gear store.

With consistency, Eva will never even think about leaving our email list because we are sending “value” emails instead of daily sales emails. And with this email marketing strategy, once we acquire 2,000 emails, then we expect to profit whatever your store’s price range is times that amount. Five dollars of goods sold to 2,000 customers sums up to $10,000 in pure profit with this simple tactic.

With the advancement of software technology and billions of active monthly users, social media networks are the go-to for generating quality email leads. We now have employed our social media marketing skills to obtain a solid email marketing list.

The most remarkable traffic sources found on social media platforms like Facebook, YouTube, Facebook, Reddit.

During the initial stages of building a subscriber list, we expect to spend about four dollars per lead while anticipating a full return and some when they purchase from our store. And the more people that stay on our list, the more items will be bought and the higher our revenue grows. Of course, this considerably depends on our ad budget tied to the average amount that customers spend in our store.

a.) Facebook Integration

Number one platform for the convenience of the user interface. Settings and website pixel targets millions of users daily (with a minimum ad budget spend). The more people you reach, the more social proof your online brand has.

So pick a niche you are passionate about it. These passions will translate into customer loyalty and more referrals. Facebook has over two billion monthly active users.

b.) YouTube Videos

Additional keywords promote a broader range of audiences. And the comments section can be used for reviews and testimonials, as well as a place for ads content.

When you’re using your channel, you have full control over targeting, and ad spend. So creating a video/s that answer WHAT, WHY, AND HOW of your store becomes almost a business necessity. YouTube is currently just over 1.5 billion monthly active users.

c.) Twitter

Discussions about your store attract more viewers. This remarkable platform, with about half a billion monthly active users, allows you to post with no boundaries. Posting about your online store with the proper hashtags and mentions lets you engage with others within the same

industry

Engagement rate exponentially increases once word about your online store gets around the online community. Strategies that involve partnerships and collaborations can often begin on Twitter.

d.) Reddit

Daily posting and creating forums increases the size of your email subscriber list. Writing content on Reddit increases the awareness of you as an influencer, as well as your online store.

And with nearly a billion monthly active users, you can be sure to grow your online presence by building a relationship with your followers.

The chief system behind scaling an email marketing strategy for an e-commerce website is increasing online appearance. And it’s as easy as connecting with the top performers in your niche.

The start of an online brand’s success story is designing a unique sales proposal that will attract large audiences. Showing value becomes a priority; promote WHY customers need your merchandise. Introduce to them as they click a button solution to their needs while making buyer-seller relationships that not only result in increased traffic to your online store but also encourages online discussions about your online brand.

As mentioned earlier, email marketing is a 100% free internet tool that gives e-Commerce businesses 24/7 access to their customers and the opportunity to add value to their niche.