Email marketing is the core of virtually every business model online. It grows businesses exponentially and allows them to do things that have never been done before.
The main benefit of this incredible marketing strategy is that the business owner gets lifelong access to the customers 100% free and at any time. There are absolutely no restrictions on when or how you can engage with your email subscribers.
This also allows the business owner to follow up with buyers with no filter whatsoever for up-selling – and all for free.
Let’s say we built an online outdoor gear e-Commerce store and that we want to attract potential customers who are interested in camping, survival, and outdoor exertions. After we obtain a potential customer’s email address through our very appealing and value-giving opt-in page, we must send emails that can influence the buying decision.
And it is our duty to ensure we don’t send any “spam” or overly salesy email letters that never get read and only get deleted. The goal is to get the receiver to actually want to open our emails. In other words, we have to get them to trust us, like us and know who we are.
All we have to do is to simply send – let’s call the potential customer Eva – Eva valuable information relevant to outdoor activities. Throughout the week, and every other day, we can send Eva emails that contain how-to guides, tips, and tricks that contribute to a better outdoor experience such as instructions on pitching a tent or even hunting.
As a result, Eva learns about us, likes us because we’ve provided a lot of value, and trusts us because we contributed to her interests. Once this has established, we have succeeded in INFLUENCING Eva to buy straight from our online outdoor gear store.
With consistency, Eva will never even think about leaving our email list because we are sending “value” emails instead of daily sales emails. And with this email marketing strategy, once we acquire 2,000 emails, then we expect to profit whatever your store’s price range is times that amount. Five dollars of goods sold to 2,000 customers sums up to $10,000 in pure profit with this simple tactic.