The astonishing Android OS preserved its effectiveness at different sizes of execution and offerings. In no time it surpassed the leading operating systems with its vigorous and constant penetration in the market segment, ever since it entered the domain in the year 2007.
Google is known for naming its mobile operating systems after desserts, including Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.
Google recently announced the name of the latest version of its Android mobile operating system “Android KitKat” after Nestlé’s popular chocolate and wafer confectionery. Patrice Bula, Nestle’s head of marketing, said: “We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break.
To make this release even sweeter, KitKat is giving its customers the chance to win a Nexus 7 or Google Play credit. The packs will lead consumers to the Website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more. A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.
But why only KitKat?
It’s a very strong example of cross-promotion marketing, where consumers of one product (KitKat) are targeted with promotion of another product (Android) and vice versa. Google will surely get benefited from the huge targeted advertising in supermarkets and suitability stores. Considering other side, Nestle will rise their brand recognition of their KitKat chocolate bar as all big to small Android devices will carry the KitKat mark.