Each small & big business executives hire developers to build the online shopping apps that represent their business. Here, there is a focus on some essential features that directly mean to your business growth for E-commerce sites.
Shoppers have quickly shifted the mobile shopping due to ease of buying process & quick access. In the competitive era, it’s tough to attract & hold the shoppers for a long time. At every level, your business app is required to engage & retain the buyers. Smooth End-user experience is crucial for any app to gain active downloads. Hence, if all the things with mobile apps go perfectly, then people prefer mobile applications over the responsive eCommerce websites. Small & big companies selling their goods online now focus on mCommerce apps. Experts suggest some must have ecommerce mobile app features to deliver a fantastic user experience.
1) Simple Registration Process:
Almost customers will not like to fill the long forms demanding too much information. Make the registration process as simple as possible & put minimum required fields for ease operation. People rarely prefer to optimize the app which demands too much information for a registration.
Big names in the eCommerce business, such as Amazon.com always keeps the things simple. Do not impel the users to log-in or register until the checkout. Initially, app must take the users to home page & users must be able to navigate through it without any hurdle. Sometimes, unnecessary advertisements & promotions also leave a negative impact.
2) Simple & Uncluttered Navigation:
The retail eCommerce stores have numerous products of different categories to sale. Developers must code the app in a way that offers easy & simple navigation. Buyers must be able to reach to their desired products & services easily. Keep the varied screen sizes of devices in mind, while crafting an eCommerce app.
Make sure the content is not crammed up when it appears. Design an uncluttered layout & this is the basic feature that your business app must have in this era. Each product must be displayed impressively. Developers should focus that, visitors get informative links with minimum clicks.
3) Effective on-boarding:
Welcome the users in your app with the seamless experience. It is said that the first impression is the last impression. Personalization of app with minimalistic design leaves a good impact while user starts with your app. Undoubtedly, all the line-up features must be attractive & effective. But, the thing is if the on-boarding is not powerful, then apps may lose traffic & user engagement. Online transaction is the effective feature of E-commerce app.
4) All payment options supported:
Sometimes it happens that a buyer has a strong wish to purchase a product from the specific mobile app & he doesn’t find the payment option he wants, then it may result in the decreased sale ratio. Put all possible payment options which are mostly preferred by the maximum shoppers. This is one of the most important E-commerce mobile app features.
Additionally, the app must support a multi-store, multi-currency, payment gateways, multi-line push notifications, push notifications with images, Google map, RTL and Google Analytics.
5) Eye-popping themes & Unlimited product limit:
Alluring designs & graphics play an important role to grab attention quickly. People remember the good & interactive design for a long time. So, app designers must have skills to choose the catchy colors & themes for better user experience. Any element of design must not be crammed up with the devices of varied screen sizes.
The number of product uploads must be limitless. Even small businesses can have numerous products to sell. So, a developer needs to code for unlimited products uploads. This is a crucial feature for E-commerce mobile app design and development.
6) Feature of Push Notifications is compulsory:
Incorporating the push notifications means you can reach to each end user with an immediate effect. For time-being marketing, special offers & promotions, push notifications give worth results. Online shopping apps frequently launch new products & announce discount offers or seasonal sales. For the effective gains from the investment, push notifications are helpful.
E-commerce mobile app design and development seems incomplete without Push notifications. This is an ultimate feature to boost up the sales quickly. The programmers also integrate it with Analytics & gain superlative outcomes.
7) Integrate the Google Analytics:
Utmost eCommerce are always meant to earn the revenues. So, the authorities must keep their eyes on a performance of their app. This is a helpful feature for the business owners, not for the users. Sellers can come to know the buying pattern of shoppers. Google Analytics indicate their behaviour of purchasing the products. Understand users’ interest through the session time, a cost of conversation, click-through rate & accessing custom fields. By analysing customers’ behaviour, it’s easy to define any business strategy for business growth.
8) Earn the customers’ trust:
Too much information is not necessary all the time. Customers are supposed to get some accurate & convincing information. When your app is providing too much information & customer is not able to find the actual information he is looking, then it may increase bounce rate. Build the customer’s trust by offering latest stuff. Gain the trust by facilitating potential customers with ultimate security & confidentiality.
Positive customer reviews on the product page can help you to boost the number of downloads. This is the best way to build a trust on your brand & specific products.
Above mentioned are just main features that any E-commerce app must have. Excluding these, there are many other features which make the app successful. So, for the extended requirements of your business, you may have other customized app features.
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