Today, everyone knows the significance of performing content marketing, but most of those with documented strategies for content marketing do not know how to place the kinds of content they generate with the content marketing goals they wish to opt for their business. For instance, the best content for nurturing and drawing in qualified leads – such as webinars – doesn?t perform well when it comes to link building. On the contrary, publishing research and new data is a great way to build a strong link profile. Hence, it is important for us to understand the types of content and then align them to suit our business needs. In this article, I will discuss the types of content marketing which are best at drawing traffic to your website and for reaching the right people.
What is Content Marketing?
Content Marketing is all about creating different types of interesting information that your clients feel interesting so that they can turn their attention towards you. It is simply a marketing method used to obtain customers. There are various kinds of content marketing. They include blogs, infographics, white papers, website content, ebooks, slideshows, videos, Press Releases/News, social media content, case studies, webinars, and so on. Nowadays, almost all the companies in the world carry out content marketing in one form or the other. Most of the times, it is through their blog or their social media accounts. But, the present trend is the use of online videos, infographics, downloadable white papers as part of the content marketing strategy.
Content marketing is the topmost strategy of digital marketing. While selecting a content marketing strategy for your business, you simply cannot opt for one of the methods stated below because it fits within your budget or you like it. There are several factors that you must consider while selecting the type of content marketing. They include your target audience(segmenting your audience in terms of education level, location, and age), and your own product or brand.
Major Types of Content Marketing
1. Blogging/Guest Posting
Blogging interesting and relevant articles about your industry will make your clients trust you and strengthen your brand. When industry specialists do guest blogging, it keeps their customers returning and also helps broaden their audience. Doing guest blogging once in a day or a week is highly essential for the content marketer.
An infographic can be a highly beneficial content for the visual learners and performs particularly well on large visual platforms like Pinterest. An infographic tells the complex idea in an easy way so that the learners understand it very easily. So, this is a great way to put your message across for the visually minded people.
Webinars are not new to us. But their accessibility is being increased due to the improvement in technology, emergence of platforms, and cut down on costs. The likes of FaceTime, Skype, Google Hangouts makes it very easy to offer live tutorials, discussions, and Instructables about a topic from the comfort of your home/office.
Podcasts have become highly popular these days as people can listen to quality content at work, at home, while traveling, or working out at the gym. If you consider creating a podcast as part of your content marketing strategy, you must provide a story-driven and compelling premise that will create huge interest within your audience.
5. White papers
You can use white papers which include clear graphs and images to show your expertise in a particular area. Make sure you also pay attention to the report layout and your logo is visible clearly all through the report. White papers offer your audience, the in-depth examination of a particular topic that really matters to them. Thus, it solves your customer pain points and builds your credibility.
Videos are one of the most popular content marketing strategies today. It is more entertaining and attractive than a simple text and you can easily show your content to your clients. However, when your video gets outdated, you must take care that you replace with the most recent one. You can place your videos in various places like your blog, social media, or your website.
We shape your ideas into “VIDEO“ to promote your business.
When you have something to say but cannot write it down, an image is an ideal way to express it to the audience. Many user experience studies have revealed that the viewers of a site react more to images than plain text. Creating striking visuals with great design will help you spread your message across and impress your customers.
Today, the most popular content marketing strategies include infographics, videos, and guest blogging. However, you should not blindly rely on the most famous ones and try to understand what type of content marketing strategy is ideal for your business. Thus, the content marketing strategies will help you provide valuable information that is eminently shareable, easily digestible, and grow your brand.
Guest post by:
Savaram Ravindra was born and raised in Hyderabad, popularly known as the ?City of Pearls?. He is presently working as a Content Contributor at Tekslate.com.
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